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Lush Thinks Outside the Tube for Toothpaste

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By: Jamie Matusow

Editor-in-Chief

With its constant concern for wasteful packaging and its effects on the environment, Lush gave itself a challenge to reinvent one of the most widely used personal care products. The result: Toothy Tabs ($3.95 per pack), Lush’s newest patented invention, strips down conventional toothpaste packaging and lets you brush anywhere, anytime. These solid tabs eliminate the need for both packaging and preservatives, and come in a handy 100% recycled box. Each pack contains 40 tabs. Just pop one in your mouth, crush it a little and continue to brush as usual with your toothbrush and water. The Tabs come in six flavors and feature natural ingredients and essential oils to freshen and perfume the breath, and also have antiseptic qualities used in dentistry.
 
More info: Lush Shops and www.lushusa.com

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